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- Video Ads Go Viral The trick to making sure that video ads won't be skipped over online is to make sure they're compelling enough to share. The way you can do that is to make the video provocative, if not nearly X-rated. Over the weekend, HuffingtonPost.com started displaying video advertisements created by ad agency JWT for a week-long pilot program. I won't be...
- The War
Where are we? The vice-president thinks we are succeeding. I fear that too... - AO2006: The Innovation Summit @ Stanford.
AlwaysOn's annual Innovation Summit @ Stanford this summer is once again promising to be the most powerful innovation executive summit held in Silicon Valley. Read on and see who is coming and who has been invited. But before we forget - if you have...
- The OnHollywood 100—Devices, Content, and B2B AlwaysOn is proud to introduce the first annual OnHollywood 100 list, featuring the top private companies in the digital media entertainment sector. Rounding out the OnHollywood 100 categories are Devices, Components, and Infrastructure; Digital Content Publishing; and B2B Services, which include companies such as Danger, ManiaTV,...
- Earth Sandwich "If you haven't seen Ze Frank's hilarious videoblog, it's worth checking out. A few weeks ago he challenged visitors to create an "Earth Sandwich" where two pieces of bread are placed exactly opposite each other on the globe. Google mashups showing what's on the opposite side of the Earth and a live GeoRSS-based bread gallery were provided. A piece on NPR this Saturday details the concept and a team from New Zealand and Spain completed the challenge. Then on Friday he allowed...
- Of Social Networks and Business Models. Last week at a conference in New York City, the head of Fox Interactive Media, Ross Levinsohn, told the audience: More mainstream marketing on MySpace will be kept to the well-lit areas of the site, like the Books, Comedy, Film, and Games sections rather than on...
- Apple plants seeds for pic downloads After conquering the digital music biz and taking the lead with TV shows online, Apple is looking to feature films. The computer company is in active negotiations with most major studios to add movies to its iTunes Music Store, most likely by the end of the year, numerous sources confirm. The main sticking point is price. read it here
- Are Acquisitions Replacing IPOs? Tony Perkins discussed digital media and the entertainment industry with venture capital insiders Tim Draper, John Jarve, and Brad Feld during a recent breakfast panel. AlwaysOn: There has been a lot of press about the Skype deal and how much money Google and Yahoo have, and that is presumably influencing venture capitalists, steering their investments to track features toward the unmet needs of these major players. Is this a real phenomenon? Is it...
- billg ? Shouldnta preAnnounced Bill Gates will do a world of good by devoting his intelligence, his energy, and his take-no-prisoners style to the Bill and Melinda Gates Foundation. The tasks the foundation has set for itself in the developing world are even harder than what Bill did at Microsoft. And the foundation really is big enough to make a difference in some of the world?s most intractable problems although it is not a forgone conclusion that it will succeed. That?s what intractable is all about. It?s certainly...
- The Power of Accidental Discoveries "An article from Wired mentions the surprising number of discoveries that have been made entirely by accident. In an older article, The Discovery Channel's site points out a different subset of inventions that happened by accident. A much older article from PBS goes into...
- "Easing" Into Vista Many users looking to upgrade to Microsoft's Vista operating system will be pleased to know the software giant has made dual booting extremely simple. Included in the Beta version of Windows is a "Boot Magic"-like OS selector that effectively negates the need for additional software. My initial attempt at the dual boot process began with me installing Partition Magic and Boot Magic. Partition magic allowed me to create a new partition within my primary hard drive. (Note: I...
- Viral Marketing to Become the Norm? "One of the oldest advertising companies in the U.S., JWT, has just bought up all the Huffington Post's front-page ad space for a whole week. They are taking the unique approach of trying to create ad content interesting enough to make people want to watch, instead of the traditional ad agency approach of bludgeoning the user base over the head through interstitials and other forced ad techniques. Will the ad companies be able to put forth enough continued effort to make good ads...
- Mining for Gold on MySpace The mushrooming social site wants a search engine. Expect a fierce battle to land the job from the likes of Google, Yahoo!, and MSN. There were plenty of doubters last July when News Corp. (NWS) closed its $580 million acquisition of social-networking phenomenon MySpace. Critics said the media giant run by billionaire Rupert Murdoch would kill off growth at the site, which had 17 million unique monthly visitors at the...
- 'It All Just Sounds Like a Software Problem to Me' Roger McNamee: [Mr. McNamee is cofounder and managing director of Elevation Partners.] It's been more than three years since Steve was last here in Silicon Valley, and in that time the world has changed dramatically. Steve, can you get start by providing some perspective on the business and technology trends that are driving the industry right now and how Microsoft is addressing them? Steve Ballmer: A small correction: I...
- Your video vs. big media video Compared with videos of whimsical one-off moments in time, big media productions just don't seem to matter in the online world. Take a quick scan at the top 100 most popular clips viewed on Google Video, and you'll note that a large majority are far from professionally produced. Many appear focused on what happens when you combine Mentos candy with carbonated beverages. The No. 1 video, at this juncture, is a 13-second clip, titled "Girl caught cheating." Of all video...
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